by Mark Kaiser | Oct 25, 2023 | Resources
In the world of sales and marketing, leads are the lifeblood of business growth. A lead is not just a name on a list; it’s a potential customer who has shown interest in your product or service. However, leads are not immune to being lost. In fact, there are...
by Mark Kaiser | Oct 17, 2023 | Resources
In a business context, a “lead” refers to an individual or entity that has shown some level of interest in a company’s products or services. Leads are potential customers who have expressed interest or engaged with the business in some way but have...
